There are various customer relation management (CRM) tools in the market serving the needs of other businesses. However, you just need to spend a few hours, and you will be able to shortlist a few of the top CRMs preferred by the business community. Another important thing is if your competitor is using one CRM, then there is no thumb rule the same platform will work the same way for your company. Zoho and HubSpot are the top CRMs in the market that companies opt for. Still, it becomes challenging to choose one of them, and we are writing this article for all those people who are still confused regarding the choice between these two robust platforms.
Coming towards the parameters on which we are going to compare Zoho and HubSpot, price is not the only thing, there are various other factors the details of which you must know.
Feature Comparison
Both Zoho and HubSpot offer features to manage sales process that includes pipeline management and lead tracking and nurturing etc. Also, their features for marketing automation are also similar. Both offer you to craft and implement email marketing campaigns and social media marketing campaigns.
However, they differ when it comes to customer support. Zoho offers more comprehensive features of customer support than HubSpot. For instance, online chat and ticketing, an extensive online help centre with tutorials, videos and troubleshooting tips are offered by Zoho.
Software Integrations
It is true that CRMs and ERPs are a suite of features, and businesses opt for the features depending on their needs, still, they do not offer everything that a business might need. If CRMs are a suite of applications, then businesses that need this software are conglomerates, and they have varying needs that cannot be fulfilled by a single platform.
Then what to do?
Here comes the role of integrations. CRMs offer integrations with third-party applications and payment gateways. These integrations are important because they prevent users from opting for separate platforms for their miscellaneous business needs. Integrated CRMs can be accessed with a single sign-on (SSO) option, and you are good to go.
Zoho offers integrations with popular online marketplaces like Amazon and Etsy for its inventory management solution, while HubSpot offers integrations with LinkedIn Ads and SurveyMonkey for its marketing solution. Additionally, HubSpot has a dedicated marketplace where users can browse and download integrations, while Zoho offers integrations through its app directory.
Another difference is the level of integration offered. HubSpot has an all-in-one platform that seamlessly integrates marketing, sales, and customer service, whereas Zoho offers separate applications for these functions that can be integrated together.
Price Comparison
When we compare Zoho and HubSpot or any other CRMs, this topic cannot be closed without discussing the price of these two CRMs. So, generally, Zoho is considered a more affordable option in comparison with HubSpot.
Pricing Plans Offered by Zoho CRM
Zoho is a recommended CRMs for even startups and small businesses that are afraid of investing a hefty amount of money in some big CRM. However, Zoho offers a free plan for all such businesses. As the business expands, one can easily move to paid plans for advanced features. The pricing plans for enterprise-level businesses include the following:
- Zoho offers a Standard plan of $12 per month per user, and it is considered one of the apt options for those startups and small businesses that are in their growing phase.
- The professional plan costs $20 per user per month. It is suitable for those companies that need some advanced features.
- The enterprise plan costs $35 per month per user. It is a plan for large businesses.
- The ultimate plan costs $100/user/month, billed annually. Designed for large enterprises with highly complex requirements.
Pricing Plans Offered by HubSpot
The pricing plans of HubSpot also start with freemium, however, its price can go up to $3,200 depending on your business needs. HubSpot paid plans include:
- The first one is HubSpot Starter Plan, that will cost $50 per month for 1000 contacts. It is recommended for small businesses.
- The professional plan costs $890 per month for 2000 contacts. This plan is recommended to all businesses that need advanced marketing and sales automation features.
- The enterprise plan costs $3,200 for 10,000 contacts. It is best suited for larger businesses having complex business needs.
Customization
Customization of a CRM is another important feature because the needs and requirements of businesses vary. The option to customize CRM helps tailor according to the needs of a business. So, Zoho allows comparatively more customization to fulfil the unique needs of businesses. Customization can give businesses a competitive advantage by allowing them to differentiate themselves from their competitors. By offering unique features or capabilities, businesses can attract and retain customers who value their specific needs.
Comparison of features and price is the most important to make a choice between Zoho and HubSpot. However, the thing that is even more important is the user requirements. And you just need to see which CRM can fulfil your business requirements in the budget that you have dedicated for the CRM.
