One of the very precious things, for any business, is customer data. Based on the analysis of customer data, you can beat the competition, implement future business plans, and a lot more. Also, customer data helps in increasing the customer acquisition rate by streamlining the lead-to-customer conversion process.
But how to collect customer data? Through feedback! Yes, it is the most effective way to get customer data, but this data cannot help you if you are not collecting it the way you should. So, to make it easy for you, Zoho offers Zoho Forms. In this article, we are going to share all the details of what are these forms, how to use them, and their effectiveness for your business as well.
What Are Zoho Forms?
Businesses need web forms to collect customer data. Zoho Forms is an online form builder that not only allows users to create forms but also to customize and share them. Any business can use these forms for registrations, surveys, and feedback collection.
Most importantly, companies do not use these forms standalone. They need to integrate these forms with other applications and software. So, the good news is you can integrate Zoho Forms with other applications to have a versatile business solution that can help you manage everything with a single sign-on. Zoho Forms helps streamline data collection processes, automate workflows, and analyze responses efficiently.
How to Use Zoho Forms?
Coming towards how to use Zoho Forms, which is in fact very easy. Once you are done with creating a Zoho Form (with drag and drop feature), you are ready to use it. Share it on social media platforms. Other than sharing this form, you can embed it in your website. The responses that you get from this form can be managed in real-time. So, it is easiest to use Zoho Forms for data collection and feedback management.
Zoho Forms for Better Conversion Rate
Now that the idea of Zoho Forms is clear, we will take you to how they help in improving conversion rate.
1. Competitive Edge in the Market
When you get honest feedback from the customer, it plays a huge role in giving your business a push in the right direction. The chances of beating competitors are high when you are getting honest feedback. Here, there is one challenge, to get honest feedback is not a piece of cake. Zoho Forms software makes it easy for businesses. Zoho Forms can be customized with a drag-and-drop option and can be analyzed and reported. These forms are created in a way that customers take them seriously and fill them with honesty. Whether your visitors and customers take feedback forms seriously or not depends highly on how you design forms.
For instance, if a customer is leaving your platform, and you have designed a Zoho Form at the customer’s exit, then feedback from such customers will play a role in improving your product and services. This product improvement will automatically give you a competitive edge in the market.
2. Better Customer Engagement
Feedback forms let you know what customers and potential leads opine about your products and services. If you find out from customer feedback that the customers are not thinking right about your product, then you will have to improve your marketing. Also, you can directly talk to potential leads to convince them you offer what exactly they want. So, Zoho Forms improves your communication with customers which again contributes to a better customer conversion rate.
3. Better User Experience
Today, in the B2B SaaS business industry, it is crucial to retain customers. Customer retention rather than acquisition remains their focus because their business model is based on the idea of not just selling but keep selling to the same customers. So, customer experience is the factor that decides whether the customer is coming back to get services from you or not. To offer customers the best experience, you need to know their intent and behaviour about your product and customer services. Zoho Forms provides you with customer feedback that enables you to offer services that the customer expects from you. Offering a better customer experience not only improves customer retention but also increases the conversion rate because your current customer base shares its reviews. Customer reviews are more believable for potential leads than the marketing team’s coaxing communication.
4. Data-Driven Optimization
Feedback collected through Zoho Forms allows you to make data-driven improvements to your products, services, or website. When you have data regarding what customers opine about your product and services, it becomes easier to optimize your product and services based on this data. Customer’s behaviour towards your offerings tells you the points of focus for the future and points of improvement. This data-driven optimization increases product value which in the end leads to improvement in the customer acquisition rate.
We hope that now you know how to use Zoho forms for better conversion and customer satisfaction. If you need an integrated Zoho business solution, then contact experts at Techloyce. We not only integrate Zoho but also offer consulting services.
