Customer Service vs. Experience: Not the Same

Often people get confused and interchangeably use the term customer service with customer experience. However, both are different in terms of process, utility, and scope. Customer experience is considered an umbrella in which different element comes together to support and...

The recent episode of COVID-19 has brought many businesses to shift towards a recurring billing business model – especially the SaaS businesses. But, if you are running a subscription-based business or if you are about to adopt a recurring billing...

It has been more than a year since the pandemic changed the scenario for the business community. All over the world, companies had to shift to work-from-home. One of the taxing challenges they faced during the lockdown, social distancing, and...

Customer retention has a great impact on any business revenue that is why we believe customer relationships should be the center of all operations. Running a customer-centric business means your customer relationship management has to be successful in retaining customers...