How can SugarCRM Partners in UK provide support to your sales team to effectively use CRM?
As a business expands its operations, the need for Customer Relationship Management (CRM) tool becomes even more essential. You are looking for that extra push which will take customer satisfaction and revenue to the next level. CRM when integrated into your system will help to skyrocket sales and build long-lasting customer relationships. SugarCRM Consultants in UK will play a pivotal role in making this an easy transition. At this stage it is very common to face employee resistance. People become fearful of the uncertainty that looms heavy.
Management should talk to the team and take them into confidence. This will be key to changing mind sets and improving the sales team’s adoption. The prime reason for CRM projects to fail is the organization’s culture. It has nothing to do with the challenges which the technology poses. If you want to ensure that the business moves forward and accelerates in the right direction, then improving CRM adoption should be the company’s number one goal. There are many techniques which can be implemented but the three mentioned below are tried and tested amongst sales staff.
Salespeople lack the know-how
Every new tool needs to be learnt and will require some level of education. No matter how simple or easy to use, there is a learning curve that SugarCRM Partners in UK can help you with. Same theory applies to CRM systems which are no different and require adequate amount of training and knowledge. Often, sales team will show resistance in the face of cloud based software. What they fail to understand is that it is in fact, a way to make the entire system efficient and error free. The sales team will be able to sell faster with the help of such a robust and automated software.
Here is how you can make the process simpler:
First off have a meeting with you team and brief them about the advantages of switching to a cloud based system. Next, you should offer all the support and training that can help the sales team master their skills. Make sure to follow- up with the members to check on their progress. You can also arrange an activity in which they can use CRM tools to see how the job improves. It could be as simple as organization of their territory.
CRM is not aligned with your sales process
There are instances where the CRMs includes features and functions with pre-designed sales process. Sales team may feel that their category isn’t available in the system. To combat this problem, the company should get in touch with SugarCRM Consultants in UK that can be customized to meet the company’s sales process. It shouldn’t be the other way round and for this the salespeople should become a part of the initial meetings when the system is being implemented. To ensure that the system runs smoothly, make sure that the data is cleaned and audited on regular basis. The success of CRM depends hugely on maintaining open lines of communication between all the departments.
