HubSpot may have an amazing marketing CRM (customer relationship management), but chances are you utilize other software programs on a daily basis. However, HubSpot’s ability to seamlessly interface with the technologies you already use, such as a HubSpot Salesforce integration, enables you to centralize and coordinate daily work between teams and break down data silos.
Almost every major corporation has a massive data silo between the CFO and the CMO. Though both have the same overarching goal of increasing profit/revenue, accountants tend to focus on the expenses of various efforts, whereas marketers focus on growth possibilities.
Sharing the same data through a centralized software program is one technique to break this silo and coordinate data and activities. Fortunately, HubSpot integrates with several of the world’s biggest accounting programs, including QuickBooks.
In this post, we’ll look at the what HubSpot’s integration with QuickBooks offers to assist CMOs and CFOs staying on the same page and how it helps businesses achieve their goals better.
Features of HubSpot QuickBooks Integration
A HubSpot QuickBooks interface enables sales representatives to generate invoices for clients directly from deal records within HubSpot. As a result, your company will be paid sooner, and your sales force will have a better understanding of the financial flow of turned leads into your company. These are some of the basic features this integration offers:
● HubSpot CRM Workflows automate QuickBooks tasks.
● You can create invoices from deal records in HubSpot.
● You ca click to access invoice information in HubSpot.
● Invoice payments are examined in relation to deal timelines.
● Contacts and products are synced between systems.
● Improved contact financial value reporting.
Furthermore, using HubSpot workflows, team members may access invoice details, record invoice payments on deal timelines, and even automate operations inside QuickBooks. Among these workflows are:
● Payment reminder for invoices
● Payment reminder to vendors
● Reminder for unsent invoices
● Reminder about bank deposits
Accountants benefit from the HubSpot QuickBooks integration since it allows them to make bills by taking data straight from deal records.
Furthermore, all invoices sent to QuickBooks advance are routed to its task manager, allowing users to assign duties to sales agents on their end, boosting communication between departments.
Finally, by synchronising invoice information and data throughout both programmes, teams can enhance operational efficiency, minimise time spent on manual data sharing, and eliminate financial information silos between teams.
What Does Your Business Stand to Gain from a HubSpot QuickBooks Integration?
HubSpot’s Integration with QuickBooks can offer several benefits to your business, we’ll mention a few of them in this section.
1. Better Customer Insights
With a HubSpot QuickBooks Integration, you gain access to a customer’s financial history including all their transactions with you and their payment history. This allows you to build better customer profiles based on customer purchase behavior that enables you to draw more meaningful insights for future strategy.
2. Financial Management Streamlined
An obvious benefit of this integration is better financial management. Your finances will be more consolidated and the processes will be more streamlined. You can track and manage your payments, transactions, and billing from within your CRM software and access the payment history of any of your customers in a single place.
Thus, your resources are saved from tedious manual data entry that is error-prone and you save so much time that can be spent on more strategic and creative endeavors beneficial for your firm.
3. Greater Efficiency
As hinted before, when your payments can be processed from within the CRM where all your data is consolidated, it saves up time and resources from aligning data. All the payment data is automatically linked thereby increasing the efficiency of your workflows and increasing the productivity of your teams.
4. Better Collaboration
HubSpot’s integration with QuickBooks enables your sales, marketing, finance, and customer service teams to work more closely and more efficiently. They can share information easily with each other without having to re-edit data in different software every time something is updated.
5. Improved Data Accuracy
Last, but in no way least, the data you gather insights from for strategy becomes more accurate. How? You may ask, and the answer is quite simple. As your data is automatically synced between the two systems, there are no misunderstandings or errors that arise due to wrong data entry.
Thus, you can count on your data as you make important decisions without having to worry about discrepancies in patterns that may have arisen due to human error.
Final Word
So, if you’re thinking about HubSpot’s integration with QuickBooks, and feel kind of lost as to how to navigate the tools and train your teams to use them optimally, our seasoned consultants at Techloyce can assist you.
We can help you assess if this investment is worth it for your business needs and get your teams up to speed in no time. Get in touch with us to find out more!
