Software as a Service (SaaS) businesses are flourishing and proliferating every day and there are many opportunities that one can explore in this domain. However, you are not alone in the market. Massive opportunities mean more competitors in the market. Many people offer SaaS services and all of them aim to achieve their sales targets. You have to come up with a flawless sales strategy for your SaaS business to withstand day by day increasing competition.
It is even more challenging for startups to make their place and compete with already existing giants in the market. If you plan your SaaS sales strategy well, you can surely improve your sales. Being a startup, you can opt for Zoho CRM which offers online sales CRM software to help you manage your sales in a better way.
Techloyce has Zoho sales consultants on board to help you in this regard. Here are some of the practical hacks that SaaS startups can try to boost their sales:
1. Identify Your Target Market
Even if you have developed robust software, not all the people whom you target to sell your SaaS product would show interest in it. If you want to grow your sales, you have to be cautious while targeting the customers. You also need to allocate some budget for marketing. These days sales are unthinkable without marketing. Do not waste your money to target those customers who would not turn to be your customers.
You can identify potential leads (lead qualification) based on the following factors:
- Nature of your SaaS product
- Your budget
- Location of your potential customers
- Age & gender of targeted customers
- Location of the customers
Your focus on your sales target and consideration of the factors mentioned above will enable you to identify the right clique where you need to sell your SaaS products or services. If there remains some ambiguity, the door to consulting with SaaS sales consultants at Techloyce is always open for you.
Read: Zoho SalesIQ Consultants
2. Quickly Reply Your Leads
One of the best ways to convert leads into customers is to reply to them as quickly as possible. Your prompt response will bring them to meaningful conversations and you will be able to know many facets about better customer interaction. If you make leads wait for a long time, the chances of losing them are higher.
Your in-time reply will make your potential customers feel they are important. It will not only help in improving sales but also establishes a long-term relationship with your customers. A quick response is also a way to come up with the expectations of your customers.
3. Formulate A Sales Script
Today, many companies use chatbots to facilitate their customers. Chatbots help engages the customers when sales call increase. However, the importance of a human sales representative cannot be overlooked. It is better to come up with an effective and well-crafted sales script. A well-thought sales script can help the salespersons to provide a better customer experience and serve more customers. If you want to increase sales then provide your sales rep with an effective sales script.
4. Choose the Right Pricing Model
Different SaaS companies follow different pricing models and sometimes these pricing models are so complicated that customer feels fatigued to opt for SaaS services. If you have a SaaS startup and you dream of competing in the market, your pricing model ought to be simple. Some of the pricing models opted by SaaS companies include:
- Flat-fee pricing model
- Per usage pricing model
- Per-user pricing model
- Tiered pricing model
Choosing the right billing model for your SaaS business will provide you with the foundation to boost your SaaS sales.
5. Create Effective Content
As has been mentioned, sales are linked with your marketing strategy. For the sake of better marketing, you need to produce quality content because the first stage of digital marketing is to make people know about what you are offering. Write about the industry where you exist, write about your own business, and win the attention of the targeted customers. Provide them with the well-crafted scenario of their problems and the solutions available through your SaaS.
6. Offer Short Trials
Offering free trials and freemium is the tactics that many SaaS startups use to attract potential customers but they commit one mistake. They offer long free trials and fail to get customers. If you run a SaaS startup, it is very important to keep your trials short because of the following reasons:
- Many people do not even use the SaaS product for the complete trial period that SaaS companies offer.
- If you offer a short trial, your users will take more interest in your product (psychological effect)
- A short trial is a sure way of reducing customer accusation cost.
With short trials, there is also involved a psychological effect as well. Customers know they have limited time so they seriously strive to explore SaaS product.
Read: Zoho SalesIQ – Hitting the Nail on the Head
It is indeed a challenge to run a SaaS startup because of market competition and other technical challenges. The hacks discussed above will help you in paving your way towards success. Techloyce is one of the Zoho partners and you can contact the team of professionals at this platform. They have in-depth knowledge about the bottlenecks that startups face in the SaaS business. They will help you bring your business among the leading SaaS companies.
