One of the most difficult challenges that every manufacturing company faces amidst the technological revolution is keeping information on contacts and leads updated. While 35% struggle with navigating website visitors to their online channels for conversion. And tracking everything from communication records with vendor and distributor to maintaining customer order history. However, the system that is currently being used by the manufacturer is not agile to offer a consistent customer experience and manage the influx of orders.
All of the challenges that we have stated above can easily be mitigated with automation. However, it is subjected to the solution that you use. Since the manufacturing industry is huge and requires more investment, hence they can’t afford produced products to be wasted. The solution to this is to use customer data to personalize the product at every stage. With Zoho CRM for Manufacturing Industry, you can optimize your business at every level. The best thing about this is, Zoho offers both ERP and CRM services that aim to complement the manufacturing industry at every stage, ranging from vendor management to distributor management, inventory to customer order management, and shipping to tracking the delivery.
Here in this piece of writing, we have discussed in detail the hurdles that every manufacturing industry face, and how Zoho CRM’s customized implementation can ease the concern.
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Why The Manufacturing Industry Is In The Dire Need Of CRM
The first struggle faced by the manufacturing industry is keeping track of contact and managing it efficiently. Since manufactures have to deal with multiple industries and people e.g. vendors to get material, distributors to sell manufactured products, and dealers to the integrator. Therefore it is of utmost importance that information on key internal and external resources remain updated. Another challenge is to identify the product or services trend and the need of the target audience so that the product that is produced doesn’t go south after the launch and remain efficient. This is only possible when the companies utilize the information on their customers from demographics to psychographics, to develop a new product that provides an efficient solution. Lastly, inventory management, warehouse optimization, and connecting the physical stores to online channels, and managing everything from physical stores to online eCommerce platforms simultaneously offering consistent customer experience, has become a huge challenge for the manufacturing industry nowadays.
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How Zoho CRM Customization Provides The Solution To The Manufacturing Industry
Like we suggested above that using the right tool for your business can significantly improve performance i.e. Zoho. It is a suit that is designed to offer complete sets of tools to support the manufacturing industry’s needs. For inhouse operation management e.g. accounts, human resources, reporting and analytics, administration, etc. you can utilize Zoho ERP. To get one customized to your business needs you can Zoho CRM consultants and Zoho Partners to get Zoho Creator support. It follows a drag-and-drop feature that makes new applications, workflow automation, website designing, easier with prebuilt templates.
Another feature that Zoho offer is an inventory management module. This consists of multiple features that empower the manufacturing companies with centralized inventory data management that consist of product listing, product bundling, and multi-warehouse management, multiple e-store management, etc. Additionally, it connects multiple eCommerce platforms to a single system and allows comprehensive order management. Since every warehouse, physical, and online store are connected with one system, therefore it prevents product information e.g. availability, prices, discount details from overlapping. Moreover, it offers the portal option to the vendor, dealers, and customers. One can use this to keep information organized and accessible through a central system.
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The warehouse management is designed to ease the management of stock in multiple locations within a single application. This makes order dispatch efficient and timely. Moreover, with the help of automation, one can create a workflow to replenish products in the inventory by leveraging the data on market trends, geographically, customer preference, and so on.
With Zoho Invoicing application integration into the CRM, one can automate the recurring invoice generation process from vendors to distributors, and for the customers. And with Zoho CRM you optimize your marketing, sales, and customer support process from lead attraction to after-service support. Lastly, to foster collaboration between departments and teams, Zoho CRM brings data collected on the customer to a central system e.g. website visitors, conversion, content performance, and other significant information. For analytics and reporting, Zoho offers BI and Zia. It is an AI, powered by a voice system that helps business executives in creating intuitive reports with all graphs and visuals.
Read More: Everything You Need To Know About Sale Pipeline Management
Benefits Of Using Zoho CRM in Manufacturing
Some of the key benefits that Zoho CRM offers to the manufacturing industry are as follow.
- It brings 360-degree information on customers e.g history, order details, customer information, demographic and psychographic collected from multiple platforms i.e. website, social media, eCommerce, etc.
- To foster a collaborative culture among the team, it offers flexible integration. This means you can integrate multiple applications used by dealers, integrators, marketers, sales, and support executives. Moreover, the process is simple you just have to integrate the application, customize the interface and you are good to go.
- It offers a comprehensive mapping, which one can use to map the journey of leadership and track the progress of quoting.
- With a single system, an enterprise-level manufacturing company can manage products, variations, bundling, and availability in multiple warehouses to the online store.
- Lastly, it offers RFID and bar-code scanning features to track shipping and product delivery.
Conclusion
When it comes to the manufacturing industry the smooth management of product development, research, and marketing matters a lot. In this quest, one can leverage features offered by Zoho CRM and automate the recurring inventory, warehouse, and e-stores from a single platform. For more information on Zoho CRM integration and customization, reach out to Zoho CRM consultants today.
