Shopping trends have been changed drastically, people who feel unsure about shopping from eCommerce stores are not depending on them for everyday necessities. Not only that, the recent shift in online shopping has posed many challenges for eCommerce stores e.g. experience and shopping personalization for the customer, IoT touchpoints, and most importantly native shopping experience, and much more. The solution that eCommerce stores need right now is a platform that can help in Product Information Management, job automation, and simultaneously offer multi-platform support to the seller, i.e. Odoo ERP, more specifically, in terms of eCommerce Odoo Shopify Integration. It is designed to assist eCommerce stores with all-in-one back-end store management solutions and information synchronization.
In addition to what we have said above, other noteworthy challenges faced by eCommerce stores include optimizing their practices to cover 75% of customers who want to purchase a product in their native language, 92% of those who prefer paying in native currency, and making sure their website is responsive to cater 72.9% customers who are using a mobile device for shopping. Besides, the SEO tactics are changing too, therefore many eCommerce stores need to optimize their marketing strategy to integrate product video since customers are not reading product descriptions.
To make the transition successful for an eCommerce store to an agile system, we have created this article in three phases. First article outline the challenges that eCommerce store are facing amend 2022. The second phase talks about the benefits that Odoo Shopify integration offers to the e-store, and lastly, we have provided a detailed account of how the right integration will benefit the business in scaling globally.
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Emerging Challenges Faced By The eCommerce Industry In The Wake Of 2022
- Personalization – The first challenge that every industry or business operating online is facing is the dilemma of how they can customize their website, application, services, or even product to match the preference of their customers. Moreover, personalization encompasses everything ranging from the content of a website to the layout, mobile responsiveness, and display of the content. And, in this quest companies have to adhere to the data privacy policy.
- IoT Commerce – In addition to personalization, the touchpoint of customer interaction has been increased from a few to many since the concept of smart devices has been introduced. This has made data collection, analysis, and personalization of content, services, or communication difficult because every device follows an entirely different format and customer interaction pattern.
- Cross Border Shopping – Another challenge is scaling services globally which the majority of the eCommerce stores are already doing. However, the challenge that 2021 has posed is the personalization of services in order to serve their customer natively. This includes providing services in the native language, drafting content that offers contextual support from the utility of the product to the instruction manual. The need to integrate a regional payment gateway for payment collection in native currency with native measurement unite. Besides, offering the omni-channel experience to customers is on the rise too. Lastly, expansion of eCommerce store to the social platform frequently used by the customer to make a purchase and managing everyone uniformly have made the process difficult for eCommerce.
- Keep Pace With Updated Seo Trends – In 2022, the first challenge the eCommerce industry should pay extensive attention to is changing trends in SEO to integrating voice search, mobile optimization, and comprehending complicated search rules.
- Digital payment – When we talk about scaling the business globally and providing contextual support to customers, we mean in every aspect. The thing that can put your customer off is utilizing a gateway with a poor reputation or collecting payment in dollars only and not offering options for native currency. And also not offering flexibility for multiple payment methods. This becomes difficult when an eCommerce store doesn’t know what payment methods are being currently used by their customer.
- D2C – Last but not least, the biggest challenge of the time is complying with the trend of sending the product to the customers directly from the manufacturer.
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Odoo Integration With Shopify
Like we said above the eCommerce store needs a system that offers product information management, automation, custom workflow creation, and a dashboard to manage everything from a single platform. This issue can be resolved easily with Odoo’s open-source system. In addition to this, it is a complete ERP solution that empowers one to manage everything in Shopify from Odoo from its comprehensive back-end support. Moreover, Odoo offers a wide range of applications and a CRM that makes every business operation easier than ever. This means you can manage sales, inventory, finance, and even manage Human Resource activities without leaving Odoo’s interface. Besides, it offers an automation feature that synchronizes the information whenever a change is made in the shopify store e.g. order, delivery, price, etc. and one can also synchronize the product information too.
Apart from the Shopify store, Odoo integration empowers store owners to manage multiple stores, price, order, stock, and even manage the refund & return process without causing any error in the system. Also by using Odoo, one can easily track mismatch logs and modify the information. Since Odoo is operated via workflow automation, businesses can use this to automate jobs that require more time and consists of a repeated task. Lastly, the integration help businesses in creating Shopify reports with intuitive visual.
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How The Integration Provides Solution Sought By The Store
Shopify is one of the most used eCommerce platforms that is connecting the seller with global customers. To enhance the online shopping experience for the customers as well as for the sellers, it is offering over 100 payment methods, and its services can be used by every business either offering a homemade product or a retailer alike. Moreover, it is agile and one can integrate other applications into it. However, to help businesses scale and expand, Shopify asks its users to utilize social platforms too for store hosting. But things are made difficult when a business has to manage everything and simultaneously ensure brand voice and services consistency. For this very reason, Techloyce is offering Odoo integration with Facebook, Twitter, LinkedIn, and Instagram. Once it is integrated with Shopify businesses can manage information, order details, product information, and offer consistent customer support from a single dashboard.
Read More: How and Why Open Sourced is Better Than Closed Source ERP System
When multiple channels are integrated and orders start coming to each platform, this makes finance management, quote creation, and invoice follow-up, reporting difficult. For this, we are offering third-party integration e.g. Odoo integration with QuickBooks or Odoo integration with Xero. Moreover, by using Odoo AI, you can create intuitive sales reports, track the progress of marketing and sales campaigns, measure the performance of every product individually, and set custom inventory replenishment rules to keep inventory full with an item that is expected to perform well. On the other hand for inventory fewer businesses, the system empowers sellers to keep track of vendors.
For customer relationship management, Odoo can be used as a CRM. It brings information to customers, buyers, or visitors to a single platform. This can be utilized by businesses to personalize the communication on every touchpoint. You can create an intuitive website, conduct A/B testing, and use the one with higher ROI. Simultaneously, if you don’t want to use the Odoo application then you can contact Odoo Official Partners to integrate third-party helpdesk, e.g. Odoo Zendesk integration. It is being used by industry giants i.e. Foodpanda, which has now 93% CSR. And, by using Odoo IoT you can include all touchpoints to your system. Lastly, for social marketing, we are offering Odoo HubSpot integration. It is a complete suite that consists of sales, marketing, and support features. By using this, you can actively create multiple campaigns, track and manage the performance of multiple stores, and use the professionally built themes for branding.
Conclusion
Unlike in the past, the ways to conduct business have been changed, it has also innovated the eCommerce industry practices. In a faced paced environment, retaining customers and getting a customer to shop again and again requires a lot of effort. Moreover, a business has to invest resources and time to actively present on a platform that customers are using. And, the solution provided by the latest technology is the personalization and hosting businesses or multiple platforms.
