Odoo CMS: Publish, Optimize & Track from One Dashboard

Having a website is the only solution left for businesses to survive the digital wave. Even at the moment when you are deciding what platform to choose to set up a system, your customers are buying from your competitor and you are losing potential paying leads because of this. To battle these concerns many businesses are estimated to be using CMS. It accounts for over 43% and to fulfill their CMS need in limited resources they are creating their own CMS, rather than investing in third-party applications. Among them, eCommerce share has increased over 3%, CMS usage ratio in 2021. At the same time, the website that is being used by the business is the WIX. This has increased the annual revenue of Wix to 146%. And, creating your own CMS and managing everything manually increases the overall cost. And, the reliable solution to this is Odoo CMS. It is designed to assist businesses whether they are small or medium size to enterprises in creating a CMS with all user-friendly interfaces and optimizing content too so that it could reach the right audience at the right time.

Here in this article, we have discussed in detail the challenges faced by the business either when they don’t have CMS in place or when they are using the wrong CMS. Along with this, we have discussed how businesses in achieve all sales, marketing, and lead capturing targets with Odoo CMS.

Challenges For Business In Up-Coming Years

Getting new Clients – The most important and most cited challenge by businesses is attracting new leads and nurturing them until they are converted. Unfortunately, the whole process is depended on the content’s display, marketing, and positioning. On top of this, determining where your audience lies on the customer journey continuum and pitching the right content containing personalized deals has become crucial for businesses. In this quest, Odoo Hubspot CRM Integration can serve you the best. The integration provides you access to the right tools that one can use to create 360-degree campaigns.
Retaining the Existing Ones – The competition for businesses is on the rise this has widened the choices for your customers. In such a situation retaining existing customers and remaining relevant to them has become the greatest hurdle for businesses. This can only be passed by implementing a thorough strategy that aims to provide contextual support to the customers at every stage.
Manage time, responsibilities, and workload – In addition to retaining customers, another hurdle for businesses is managing the responsibility and defining rules to grant access to the employees. This specifically deals with managing the response time to workload as well.
Identifying customer concerns – Lastly, having a customized and self-built CMS with no quality testing results in many ambiguities ranging from tracking website visitors to gathering information on their contact, and pinpointing the leakages in a marketing and sales pipeline that results in drainage.

How CMS Can help Businesses

The challenges we mentioned above can easily be mitigated if you have the right tool. But this doesn’t ensure success until you know your customer thoroughly from their expectation to concerns and their journey. On top of this, you also need to map it out clearly e.g. how they reach from point A to point B and what causes them to abandon their carts or discontinue their actions. This will help in creating an effective lead nurturing strategy that is agile enough to offer contextual support to customers. Besides, every content should be prepared in advance, categorized in order of use, and shared with other teams through a central system that can ensure businesses’ success.

If you are facing a sudden churn in your email subscribers and sporting the relevant lead fall through the leakage then you can add this to your list and set a goal to decrease the pain points associated with the financial, productivity, process, and supports cycle. Another thing you need to do is, speeding up the website loading speed for visitors and make it device friendly since most of the traffic comes from mobile searches. And, for your customers, it is recommended that you implement a CMS system that can be accessed remotely, require little to no training to empower non-technical professionals in creating intuitive landing pages, offer quick and front-end support.

Odoo CMS – A complete solution for SMBs & SMEs

When it comes to marketing, sales, or services, content plays a significant role. Everything that you see online either on the website, social media, or in your email box, content plays a deciding role for customers. This means every piece of content that you are creating should be fine and offer clear navigation from point A to point B. For this Odoo CMS offers one CMS that help you create intuitive websites, landing pages, and multiple version of a single landing page, and manage everything from one dashboard. On top of this, it is pre-integrated with the bootstrap theme that can help you create intuitive and user experience-centric websites.

In addition to bootstrap, Odoo offers a build block feature. This means you can create a website by dragging and dropping elements to your dashboard. By doing so, you can easily change the layout of a website, view it in real-time, make modifications as required. Create an agile content navigation system. Currently, this module is excessively being used by the eCommerce industry since it helps them create unique product pages with detailed information, optimize each for SERP results, link it with inventory, and monitor the quantity as well. Besides, everything is maintained automatically and allows the business to get ready whenever they have a new product or service ready to be launched.

For SEO Odoo offer Blogs and Forum feature that one can use to publish new content, optimize the existing one. And the best part of this is, it keeps track and record of every page that is being created, and provides a sitemap that one can use to navigate through the plethora of pages e.g. selecting the particular product managing multiple variations without losing track or missing anyone out. Simultaneously, one can set customized rules and regulations to categorize access to particular content.

Lastly, Odoo offers a live chat feature that one can integrate into a website, social media inbox, email, etc., and use the AI to provide contextual support to the customers at the right time when they need it. Additionally, the auto-translate feature allows one to scale their business globally. This means the system will automatically translate to match the visitors’ region and provide the option to select preferred language too.

Conclusion

Since everything has shifted from books or leaflets to the digital channel, it has widened the scope of content creation, publication, and reach. This makes content management difficult for many especially when they have a customized CMS implemented into their system. Therefore, to get ready for challenges and put your best foot forward you need to integrate and upgrade new CMS that offers content management in addition to this, that allows tracking, optimization, and customization of everything. With Odoo CMS you can get everything we just said and much more. To get information and Odoo Integration consultation, feel free to reach out to Odoo Partners, Odoo Integrations and Odoo CMS Integration team at Techloyce.

Posted on December 8, 2021