Email marketing is one of the most important elements that could result in more sales than combining all the efforts that are required for holistic social media marketing. Unlike in the past, email marketing still holds ground and has proven to be more effective in generating leads.
The most astounding statistic of 2021 is the increase in internet users, worldwide. Today, it accounts for over 4.32 billion internet users. However, email marketing still results in an 18% CTA and overall contributes to an 80% increase in sale revenue.
If you are an inbound marketing specialist then you must know the hassle one has to go through in creating customer personas based on the basic information provided by the customer for newsletter subscription, e.g., email ID, age, and location.
But the question is how will you know who your customers are, what they like, and what they want to hear, based on basic information? Well, in this case, HubSpot tools are your ultimate partners to identify the patterns and establish correlations among different events and instances of the customers.
One of the most widely acclaimed inbound marketing tools is “HubSpot Marketing Hub.”
Read More: HubSpot CRM – How is it a Powerful Business Software?
The best thing about HubSpot is, all of the modules and applications that you need for marketing automation are pre-integrated.
For instance, with the help of the HubSpot Content Management System (CMS), you can create custom content and disseminate content that provides value and resonate with customers.
Besides, it empowers marketers to create custom website landing pages, social media marketing, and especially for email marketing blasts or campaigns without any need for coding or graphic designing certification.
Wanna know how?
It offers the Drag-and-Drop designing features that let you customize the design to match your business needs.
So, if you are undecided about whether to opt or not for HubSpot Marketing Hub, you can contact Techloyce’s HubSpot Consultation experts. They will thoroughly guide you through this amazing inbound marketing software.
In this article, you will find brief information about the feature that HubSpot offers to marketing specialists. And, how you can make your content rich with a drag-and-drop feature for email.
Learn More About: How HubSpot Takes Your Sales and Marketing to the Next Level
HubSpot Drag and Drop Features for Marketer
HubSpot offers a number of drag-and-drop features in every module to assist marketers that reduce the designing or coding requirements for to-and-from communications with teams.
Some of the features are as follow:
1. Website Builder
With HubSpot, building a website has become as easy as swiping fingers on mobile. It allows you to change the layout, content orientation, or presentation with the option to add visuals to make web content interactive. In addition to this, you can even change the design or theme altogether.
The unique thing about HubSpot CMS is it consists of rows and columns which makes text, images, video, or link insertion easy.
With the help of adaptive testing, you can create up to 5 versions of your website and publish them. HubSpot automatically distributes equal traffic on each version and suggests the best version that acquires a high interaction rate.
2. Pages Editor
In addition to website building, creating a page on HubSpot is also as easy as baking a pie. It requires three steps, first, choose a pre-build layout and theme. The second step is to insert content onto your page, and lastly hit publish, simple as that.
On the other hand, if you do not like the pre-build theme then no worries, it gives you complete liberty. You can rearrange the element or create a new layout from scratch by dragging-and-dropping page elements e.g. text box, image, video box, GIF, Icons, or CTA buttons. This means you can customize a web page, change the content presentation, layout, and design, save changes and edit it as you go on.
3. Email Editor
Email is the building block of inbound marketing success. The exclusively tailored email content provides the hi-end value and experience to your customers.
For this very reason, the HubSpot CMS’s drag-and-drop email editor works wonders. You can customize the response email template or simply create a custom newsletter, welcome, or birthday email layout, along with welcome invites by simply adding elements such as image, CTA button, demo video, animation, content section without leaving the email box.
Additionally, you can add a header and footer to your layout to make it more attractive.
Read More: Be the Boss! Tune up your email Marketing Strategy For HD-CX
How Custom Email Marketing Can Make A Difference
If you care to look around you will notice that apparel in your closet, wallpaper on your mobile, and even the cover of your desktop screen is personalized. Likewise, companies also want to provide customized content experience to their customer, such as one of the giant cola companies offer their customers to personalize their bottle covers with their names, several forward tailored newsletters to their customers.
Such a level of personalization and customization is also expected from small businesses.
Similarly, Segment claim that 70% customer feel frustrated when shopping experience is not personalized. On the other hand, Accenture says, 91% of customers like to shop again from a brand that provides personalization in the form of content recommendations. However, when it comes to the emails that have earned a response, 18% of them contains personalized content.
Hence, it is safe to say that personalized emails improve customer experience and eventually contribute to business performance.
The most important fact about the personalized email is it generates curiosity, and show efforts are made on the part of the sender.
Unlike in the past, established businesses and enterprises have invested enough resources to achieve customer loyalty through customization. However, a small business with minimum resources and a small budget to go by does not have such liberty. Therefore, the only option left to SMBs, or SMEs is personalized email marketing.
And, HubSpot is your way to reach out exclusively to your customers’ digital spaces including their inboxes.
It offers multiple subscription packages ranging from freemium to enterprise. The best thing for start-up and small-scale enterprises is they can start with freemium and upgrade as they go on.
Here is how you can personalized email using HubSpot:
HubSpot Email Drag And Drop Editor
It comes with multiple templates and themes that you can use to customize your email. In HubSpot CMS, you will find the pre-build layout and modifiable template ranging from welcome invite, verification email, or product descriptions to newsletter customization.
Not only this, but you can also change the background of every section, text box, header, or footer. Don’t worry if you don’t like the default background options, colour, or background patterns because you can import an image directly to your CMS to replace them with your preferred one.
Hold on! You won’t have to adjust the dimensions of your image to match the layout because the system will do that automatically and pixels will remain intact.
Everything that you need to customize your email is available in the CMS. Such as insert image, video, graph, animation, links and font style, background customization, and so on.
If you can imagine it, then HubSpot Email Editor can make it a reality. It offers several Content Elements e.g. single Image box, Image box x2, image + content with Edit and adjust feature, reorder element in your pre-build email template, clone what you like, or simply trash it.
Just like a criss-cross puzzle, you can just drag elements, restructure the position, adjust white space and you will get what you want, without complex coding or designing.
Benefits of Email Editor
- Readymade email template for every category e.g. product promotion, newsletter, birthday wish or welcome email, etc.
- Easy editing with a lot of content and design elements.
- Full control on Email Setting e.g. email subject line, sender and recipient information, etc.
- Control over A/B testing duration and distribution.
Limitation of Email Editor
- In HubSpot Starter, you will not find the option to preview the email before sending the client.
- For A/B testing of 50/50 split, you need to add at least 1000 recipients.
- Email larger than 102KB will trigger a warning and the Gmail will clip content. This also impacts the design and pixel quality.
Conclusion
To achieve the heights of success in marketing, you need to have all the right tools and trip under your sleeves. And, in 2021, the most important thing you need to adopt as a marketer is ‘customization.’ Big companies have raised the bars of customer satisfaction. Customers expect the same from small businesses.
In this quest, HubSpot has emerged as one of the most reliable tools. It offers practical and convenient content customization tools and easy drag-and-drop features that empower marketers to create custom email, websites, and landing pages.
