This year, holidays are starting early due to the surge in the omicron variant. This has affected everything but a significant surge has been seen in staycations, well who can let go of a chance to thoroughly enjoy a holiday in a new location while sipping hot chocolate in a cozy room with snow-sighting. So, when you can not go out, then stay in and enjoy a nice view from your window and improve your holiday experience. However, for merchants and retailers, this has raised many concerns ranging from the stock outage and scarcity trend to ensuring value to the customers and complying with the marketing trend. On top of this, the major challenge is the timely mobility of the marketing & sales strategy, especially during holidays. In this regard, the only solution that one can seek is having the right tools i.e. Zoho CRM. And, holiday challenges remain the same, like every year, the only thing that changes is the customer shift or shopping trends. Therefore, in this article, we have provided a wrap-up of the year 2021 and provided a detailed note on Zoho. The discussion includes the trending Zoho applications. In addition to this, we have discussed in detail how Zoho can serve you with the best solution to tackle holidays and Christmas challenges.
To know in detail how Zoho can help you and your business, get in touch with Zoho CRM Consultants, and Zoho Partners for Zoho Integrations.
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A Comprehensive Wrap-Up On Zoho
In the past 12 months, Zoho has been doing a lot of work and feature enhancement to provide the right solution to SMBs and SMEs. To cater to the need of businesses’ remote collaboration and communication with employees and customers, Zoho has made significant changes in Zoho meetings. Now with Zoho Meetings on can host a conference and webinar on a global level and accommodate 3000 attendees. Moreover, the session can be live-streamed on YouTube and other social media channels. Along with this, the host can restrict the entry of attendees on the basis of regions, countries, and has improved the file sharing as well. All these things are a must-have if you are planning to attract more qualified leads. However, when we talk About the holidays, here are some application that was performing really well.
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Zoho Applications That Boomed
Working remotely and ensuring your employee are well equipped with a tool to perform well no matter where they are is a huge task. Image the hassle one has to go through going through every holiday season. One has to create landing pages, the website for new products, marketing material, and intuitive campaigns ranging from email to social media, push messages to display ads, and much more. In this regard, the performance of Zoho Creator has been noteworthy. It provided every eCommerce or business verticle with the ease of website development with a drag-and-drop feature. Moreover, using this application alone, one can create customer CRM to complement their business e.g. eCommerce, SaaS company, Subscription Businesses, etc. the possibilities are endless.
In addition to this, Zoho Inventory is getting quite a response from the small scale businesses, as in it allow one to create a store online with an intuitive website, and simultaneously manage multiple storefronts hosted on social media, eCommerce platform, etc. without missing any order or fluctuation in the inventory. When it is linked with CRM and Zoho Booking it streamlined the efficiency of a business significantly. Besides, Zoho Signs and the integration of DocuSign with Zoho CRM are on the rise. This empowers businesses to streamline their operation with swift document approval with a secure system.
One thing that all business has faced during two years of remote work is, how to train their employee and help them reskill to remain industry compliant and for this Zoho Show is being widely used by corporate businesses to host a variety of training sessions and track the progress of employee development initiatives efficiently. Not to mention, for inbound marketing you can consult Zoho Partners for Mailchimp integration Zoho CRM.
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How To Use Zoho In The Wake Of Christmas & Holiday Seasons
Since holidays are here, a business cannot afford to let go of clients simply because of the holiday leaves. In this situation, you can customize the Zoho applications, CRM, and ERP together to complement your business initiatives. There are two things you need to focus on more and these are ‘Marketing’ and ‘Sales’ department.
Well, without a proper campaign, one can not expect to attract clients, especially in the holiday season. Technically speaking you are not alone who is sending promotional emails and messages to potential customers, others are doing the same thing. Hence, the only competitive edge that you can get is knowing your customer and providing them with relevant content right from the attraction stage until conversion. Therefore, Zoho offers a wide range of applications in its Zoho Marketing Plus suite. It includes customer survey apps that one can use to collect information and optimize the product or marketing strategy to complement customer segments. Moreover, with social media, email marketing, website tracking, webinar, analytics, and marketing automation application, one can create a 360-degree lead generation pipeline. This comes in handy when you have to offer festive discounts, offers, and coupons and track it wide utmost ease. Moreover, you can set a custom expiry date to ensure holiday coupons.
For Sales, Zoho offers customizable applications i.e. SalesInbox and SalesIQ, which your sales reps can use to target customers with relevant information and content throughout the sales pipeline. With Zoho Sales IQ, sales reps are provided with detailed customer information that customizes the communication and offers a relevant recommendation as per their clients.
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Tips To Improve Your Year-End Marketing Strategy
Like we said above, the challenges of summer and year-end holidays remain the same. The only thing that is different is the market trend and it is entirely different from being short on gingerbread. Therefore, to help you upgrade your festive and holiday marketing strategy here are some tips that can go a long way, and help you set a new image for 2022 with new goals, objectives, and vibe altogether.
1. Revamp Website & SEO
The first thing that a customer sees after being attracted via PPC ads on YouTube is your website. This acts as a storefront, hence having it designed accurately matters a lot. So, for 2022, it is recommended that you start with a website revamp, set a new vibe for your 2022 resolutions, and don’t forget to optimize it for SEO.
2. Optimize Marketing Strategy
The second tip is to review your marketing strategy, review matrics, visitor behavior, content performance, and email analytics. For this, you can use Zoho Zia to get the reports ready on an urgent basis with voice command. But here, we would like to recommend that pay special attention to social media marketing and Email marketing. Since, the holiday arr up, people are searching for gift options on this channel rather than searching on Google. Hence, having a strong digital presence.
3. Offer Personalized Incentives & Rewards
Your competitor is getting dozens of emails and their inbox is getting piled up. In this fierce challenge, the only that can give you a competitive advantage is by offering personalized rewards and incentives to clients. But, you can only achieve ROI by targeting marketing campaigns towards the loyal customer. It requires fewer efforts and since you have everything on your customers you create an efficient marketing campaign and automate it to save time, even when you are on leave, your customer will get the right service at the right time.
Conclusion
The best about holidays is people have more time and still they don’t want to send it opening irrelevant emails or surfing through the content that offers no benefits. Moreover, customers are bombarded with an influx of promotional content. This increases the competition for business. However, the hurdles can be easily overcome, if you have tools that offer deep insight into customers and automation. In this regard, you can use ZoBot to interact with customers and provide contextual support to them. Hold on! for festive marketing, we recommend you to get the promotional content or campaign designed in advance, either in the form of editorial strategy or by festivals. This will help you save time. To know more about Zoho, you can contact Zoho Consultants at Techloyce anytime. Happy Holidays!
