Social media is the most effective tool for customer engagement and is the inevitable force behind the interactive and successful digital marketing campaign. Based on the type of business and the engagement required, different social media platforms are used.
LinkedIn is, undoubtedly, the most important social media platform to ensure maximum reach to the competitors, customers, and professionals. It is the one-stop ultimate social network where you build professional relationships, generate leads, gain insights, drive branding, customer interactions, and improved community engagement with interactive content marketing campaigns.
ZohoCRM LinkedIn integration also helps businesses connect and take advantage of their own network to increase the opportunities for business growth. LinkedIn’s TeamLink is a great tool to use the potential of the employees’ presence and networking for the maximum reach of the content and quality engagements.
Boost Engagement and Sales Prospects—Integrate Zoho CRM with LinkedIn Sales Navigator and other Features
LinkedIn provides several sales and marketing features to drive more traffic, build influence and reputation, and gain engagement that generates leads. One such feature is the LinkedIn sales navigator. Using this feature, B2B business can easily find new leads suggestions and recommendations that can be added back to Zoho CRM to monitor common connection and make recent activity-based interaction. It increases the prospects for quality interactions and conversions.
For enhanced efficiency, LinkedIn can simply be integrated with Zoho CRM that can track and sync every engagement to get a holistic view of the interactive customer approach, detect content performance, and valuable customer insights in the Zoho CRM dashboard with fully customizable reporting and analytics.
The reporting dashboard in the Zoho CRM integrated with LinkedIn shows the data insights like impressions, leads generated, performance comparison, or content engagement. The one-window details insights help marketing teams monitor, measure, and manage their marketing campaigns.
Contact Management Challenges & LinkedIn As a Solutions
1. Manual Contact Management
Managing contact manually and exporting contact details to and from LinkedIn profiles to other CRM can be challenging tasks. Most of the time the manual export and import lead to contact information contamination. Or in the worst case, the delay results in a lead drop.
Well, you won’t need that for your business, right? Well, to make this process easy for business, LinkedIn integration with CRM and automation is a great resource.
Wanna know why? Because you won’t have to manually export and import data, the system would do that for you, such information includes account details and potential lead information.
2. Contact Information And Updates Tracking
Keeping ahead of your competitor a business needs so many things ranging from content creation, updates, events, and promotions. Unlike in the past, Zoho CRM integration automates the process for you.
This means, your employee can save time on manual tracking and update, by automating a task that requires recurring monitoring.
This way, the possibility of missing any information can be reduced to zero.
3. Clients Account Update
Updating account information and clients’ details based on their activities on social media requires a lot of effort.
One not only has to struggle to keep the information updated, but also fresh, in order to be utilized by business growth. No worries, you won’t have to anymore, because Zoho CRM integration with LinkedIn will automate your process.
Moreover, you can integrate other social media platform’s into your CRM to keep track of contacts information and repurpose the information to target potential leads by delivering quality content.
This doesn’t stop here, you can also sort out contact by the level of connection to pitch ideas to turn passive contacts into potential clients.
4. Report Creation
Businesses with no CRM integration have to go through manual report creation. And, the efforts got double when you have to integrate data of diffident social media e.g. Facebook, Twitter, and LinkedIn, from campaign management to measurements.
To revolutionize this, Zoho CRM has introduced LinkedIn integration. Now you can create custom reports by utilizing data from several applications and present a holistic picture of contact management and lead nurturing.
Read: Zoho CRM for Small Business – Challenges, Solution & Implementation Strategy
Manage Company’s LinkedIn Account within Zoho CRM—Get in Touch with Techloyce
Make it easier for the sales and marketing teams and managers to take advantage of the LinkedIn Zoho CRM integration and track, monitor, and manage everything in one place. Talk to Zoho CRM consultants at Techloyce to find the best marketing and customer engagement management solutions for your teams and members within Zoho CRM with LinkedIn integration.
Make the most of your company’s LinkedIn Account and profile page, communicate confidentially, and gain all the customer insights all in Zoho CRM. Use other features and tools of LinkedIn from Zoho CRM and increase the sales efficiency with quality-lead generation and successful customer conversion.
Furthermore, it allows you to measure the marketing team’s efforts on LinkedIn by utilizing content automation, contextual content distribution, contact information update, along with content scheduling. All of these things allow businesses to create a vibrant brand presence especially on platforms used by their clients and customers.
Besides, the data on prospect leads can be viewed and stored in Zoho CRM. Meaning, your sales and marketing team won’t have to switch different platforms and view all the essential details in a single window.
The data and information derived from the LinkedIn report later help the marketing department in devising an actionable plan and present strategies’ outcomes holistically.
We are the official Zoho consultancy, implementation, training, and support services providers. We offer customized Zoho CRM solutions for different businesses to manage all their LinkedIn and other social media activity from Zoho CRM along with other Zoho Social, Zoho products and integration with third-party applications.
