Do you feel that your targeted audience is not responding to your SaaS product the way you anticipated? Have you failed to achieve your customer acquisition targets? Are you getting too many complaints and dissatisfaction from your customers’ side? If the answer to any of these questions is yes, then it is probable that you need to work on a demand generation strategy and harness the current demand generation trends.
In this article, we will tell you everything about demand generation, from what is it to how to use it for a SaaS business. So, let’s just get started!
What is demand generation?
Creating interest in and demand for a company’s goods or services is the goal of the marketing strategy and activities known as demand generation. Building awareness, arousing interest, and finally guiding potential clients or leads through the sales funnel are the main objectives of demand creation.
Coming towards why do SaaS companies need to opt for a B2B demand generation strategy.
Launch of the new SaaS product
If you are about to launch a new SaaS product, then you will need a demand generation strategy. Why? Not all customers are tech-savvy. Sometimes, in the SaaS business market, you need to educate your targeted customers about what you sell and how your product can facilitate performing various business tasks. A demand generation strategy can help create awareness and generate initial interest.
Entry into the new market
Next, a SaaS retailer needs a B2B demand generation strategy when entering a new market. As a retailer, you know that your product is meant for a certain specific community. However, sometimes, SaaS customers are unaware that there is an automated platform or an application that can help them improve business performance. So, strategize demand generation and implement this strategy when you enter a new market.
Seasonal promotions and sales
SaaS businesses that offer seasonal sales and promotions also need demand generation strategies to achieve sales targets in a specific period of time.
B2B lead generation
Today, many SaaS businesses face this issue in that they target a certain community to bring them to the sales funnel, but their leads do not come to maturity. One of the reasons that leads do not mature is the lack of product knowledge. So, B2B demand generation trends can help you.
Now that the concept of demand generation is clear and you know why businesses need demand generation strategies, it is time to take you to the demand generation trends in 2023 that you can utilize for your business.
B2B SaaS demand generation trends in 2023
There are some demand generation trends that SaaS businesses can harness for their business success. Here are 5 of these trends:
1. Utilize buyer intent to engage potential leads
There are various automated tools that help you track the activities of customers and potential leads. When you monitor customer data, buyer intent is revealed. This buyer’s intent is the foundation stone for you on which you need to build your demand generation strategy.
2. Hyper personalization
You need to work on the demand side for your SaaS product. Now, it is something that comes even before the supply-demand chain starts. In the SaaS world, businesses are harnessing another trend which is personalization. What you can do is offer customers personalized SaaS products and services. Empower your customer base from the beginning. Let them decide what they want, and fulfil their SaaS needs. Offer your potential leads and customers personalized products, personalized pricing and services.
3. Conversational marketing
When you take your product to the targeted customers, the most important thing is how you communicate to the leads regarding your SaaS platform. You need to facilitate your customer support and customer care teams with automated chatbots and conversation tools. There are various software and applications that help in communication with leads. For instance, you can integrate Mailchimp for email marketing. Make chatbots part of the game and see the difference. When traffic gets prompt and relevant answers from chatbots, the customer acquisition rate increases and the burden of the customer care teams decreases.
4. Voice search marketing
Today, everyone uses Siri or Google Assistant. So, the point is to utilize these options to maximize voice search results for your SaaS platform. Voice search marketing involves optimizing your online content for natural language queries. However, monitor the performance and be prepared to adapt to changing voice search trends for effective demand generation.
5. Account-Based Marketing (ABM)
Account-based marketing strategies are considered a proven way to gather leads and turn them into customers. Instead of casting a wide net, ABM allows you to concentrate your marketing efforts on a small number of high-value clients or businesses. This tactic entails creating marketing campaigns that are uniquely suited to the needs and interests of these accounts.
So, they are the top demand generation trends in 2023 that a SaaS retailer can harness for business success. A B2B demand generation strategy increases your brand awareness and ultimately increases the acquisition rate. There are various tools that you can use while working on your strategy i.e. HubSpot, Mailchimp, Salesforce, and Zoom etc.
Techloyce has a team of experts with whom you can discuss which tools to integrate and CRM to opt for that can help you with B2B demand generation. Next, we also offer integration services that you can consider. Contact our team now and get your demand generation strategy implemented.
