The most important thing for any business is its sales and revenue. And, managing every new lead till the moment it is closed requires a lot of effort, which manual or conventional sales pipeline management methods don’t offer. Hence, the best solution offered by the technological revolution is ‘Sale Pipeline Management software.’ Some of the names that topped the industry include Odoo Sale and Zoho Sales.
One of the most essential things about sales management with Odoo is its comprehensive system. It allows you to accurately predict revenue, analyze the sales process for weak spots and modify the sales strategy. Along with this, you can set alerts that notify about the slump and opportunities.
Here in this article, you will find a complete brief on how you can manage the sales pipeline with the Odoo application, some essential steps to consider while create and managing the sale pipeline. Lastly, how you can benefit from detailed reporting.
Moreover, if you find yourself lost about how to configure the setting yourself, in any given phase, mentioned below then you can always contact Techloyce. we are among the best Odoo Consultants, providing comprehensive services for Odoo Sales Management and Odoo CRM integration with other Odoo applications.
Read Everything You Need To Know About Sale Pipeline Management
Process of Sale Pipeline Management
The process of the sales pipeline is all about nurturing leads and closing them. In between, there are lots of steps involved that make manual lead nurture, predicting conversion probability, and track the communication require a lot of time. Therefore, to reduce this hassle, Odoo CRM offers an intuitive dashboard, that is highly customizable. It also supports marketing teams in lead generation through lead mining.
1. Lead Generation
The most important thing for any business is lead generation. Can you imagine a shop that offers lots of delight and no one to sell to other than the people who walked by? Contrary to this, in the digital world lead generation has become a bit difficult. Now people rarely reach out to a particular business, rather companies reach out to the people through various means, for a website contact us form, live chat, and pop-up forms are the most important example. Besides, attending seminars, workshops, exhibitions, and meet people to l
2. Lead Mining
Other means used by the marketing department include IP tracking. This not only provides information on what a business does, where it is located, and what technology it uses. And, the best part is, from within Odoo, you can use the lead mining feature to hunt for prospect leads. However, for this, you have to turn on the setting from the configuration menu. But, there is a catch, that often people failed to ignore, it is credit purchase. This means if you want to get 10 leads you have to purchase 10 credits and so forth. But, to get accurate leads, you have to fill the form, fill the required lead quantity, specify employees number, country, and industry.
3. Sale Pipeline Creation & Lead Management
After getting the relevant leads from lead mining, you have to allocate them to the relevant pipeline. If there is no record then you can create a new one by simply clicking on the ‘create’ button from the dashboard, and then fill out the form accordingly. During this, you should also specify the task and assign a salesperson or sales team who’ll be responsible for the nurturing. Moreover, if your lead is given a second proposition, and there is no column then you can create one from scratch.
Here you need to know that every lead comes with a score, which is called a probability score. If you can’t find it, then you have to enable it from the configuration setting. Another important benefit of the sales pipeline management from Odoo is, you won’t have to visit the dashboard whenever, you want to move the lead from one column to another or to update the information. Because, by staying on the lead form you can change its stages, change probability score, communicate with the leads using VoIP and send quotations too.
And, when it comes to lead management, Odoo sales has proven to be a great resource. It helps the marketing team to set up a mechanism for lead generation and automatically synch it to the potential list. Since not all leads qualify to become a preposition, therefore, you can set up the filter and sort leads before moving them to the prospect column.
Also Read: Pipedrive Changing the Ways SMEs Manage Sales
4. Sale Team management
The next on the sales pipeline is the lead management and assigning the salesperson. And, the best thing is you can view how many salespersons you have in your team, categorizing them based on regions, expertise e.g. B2B or B2C, and personas. Usually, there are two types of salespersons, one is Hunters, who hunt the lead, and the second one is Farmers, who nurture the lead and turn them into revenue.
5. Reporting
The last step of the sales pipeline management consists of reporting. And with Odoo CRM you can present and share the data as you want. Moreover, while creating reports you can apply filters e.g. years, months, industries, won and lost deals ratio. Along with this, you can further categorize the filter and add custom groups that can include properties selected by the sales pipeline managers. Also, you can change the visualization of data with the help of graphs, charts, frequencies, and much more.
Learn More About: What Makes Odoo the Best ERP Solution in 2021
Conclusion
Lead generation and attraction is a long process. It starts with the marketing pipeline, where the marketing team devises content or strategy that attracts leads and nudge them to perform a specific task. Once the lead shows interest in conversion, then the marketing specialist sends them to the sales department, where every lead goes through the 3 staged sales funnel and is nurtured till won or lost. And, in this endeavor, Odoo Sales CRM plays a curial role.
If you are looking for ways to customize and make your sales pipeline process agile, then you can contact Tecloyce.
