HubSpot is one of the most preferred digital marketing solutions that is specifically designed to assist marketers by providing the latest marketing tools e.g., persona building, contact management & synchronization, and SEO optimization.
HubSpot is designed for marketing purposes only, however, you can enhance HubSpot CRM’s utility by connecting it with other HubSpot applications e.g., Marketing Hub, Sales Hub, Service Hub, and Operation Hub. So, if you are planning to adopt HubSpot CRM for your business, here is your guide to integrating the right applications for business processes management.
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Also Read: How HubSpot Takes Your Sales and Marketing to the Next Level
Let us take you on a quick ride to widely used applications based on the business operations e.g., Sales & Marketing, Support, Customer Feedback, etc.
Accounting
QuickBooks
Whether you are managing a business online or locally, HubSpot integration with QuickBooks can lessen your accounting worries. It is one of a kind accounting application that lets you synchronize customer data from HubSpot, invoice billing details, and contact list. Along with this, using the archival data, you can even forecast future revenue and profit details. By integrating HubSpot CRM with QuickBooks, you can benefit from the following features:
- Keeping track of newly generated invoices, close deals, and automate workflow.
- Syncing customer data and invoice details between HubSpot and QuickBooks.
- Keeping photo track of inventory and purchases, along with tax collections.
Sales Tracking
Zoho Analytics
Having a lot of data mean you need human resources to clean and organize data in a way that could be used by the marketing and sales department. Hence the integration of Zoho Analytics with HubSpot empowers the user to utilize BI and SI to improve business operation. Some prominent features of Zoho Analytics are:
- Data Collection and swift import from local storage, cloud drive, local & cloud databases, business application, and custom apps.
- Data Preparation & Visualization by integrating model, cleaning data, and enriched visual reports
- Share Insights with prospect team members, clients, executives, and employees.
Payment Processing
Stripe
Operating a business online means you have to keep into account the concerns of your clients in mind and provide quick solutions. Just like safe communication, consumers nowadays require PCI-compliant payment gateways. Among many, Stripe is recognized as a one-stop payment solution that helps the business in keeping track of every transaction made, quotes generated, and deal closed. In addition to this, it also allows businesses in automating invoice generation for recurring payments. Some of the other features include:
- Generating automatic invoices and payment collection process.
- Allowing the businesses to collect payment in multiple currencies, using debit and credit card, along with local payment method.
Learn More: HubSpot CRM – How is it a Powerful Business Software?
Team Collaboration
#Slack
With
, you can simultaneously communicate, collaborate and coordinate between sales and marketing teams. Moreover, instead of switching back and forth between different application, you can organize communication and bring your team on one page by using Slack. Some of the most prominent features of the applications are:
- It aids in providing real-time support to customers and close deals with sales and marketing collaboration.
- It is a one-stop for team communication, collaboration and interaction.
- It supports remote Collaboration.
Communication Management
RingCentral
It is a cloud-based calling application that lets HubSpot users view, send and receive messages directly in the HubSpot interference. Moreover, it let you synch user contact information, and activities, along with the communication records.
- The integration allows the user to call prospect lead directly from the HubSpot.
- It allows you to view communication records and listen to recorded calls without leaving the HubSpot interface.
- It automatically records calls and allows users to view communication record.
Email Marketing
Mail Chimp
By integrating the HubSpot Marketing and sale applications with MailChimp, you can enhance the performance of email marketing. The integration allows you to synchronize data e.g. CTR, statistics of open emails, conversion, and engagements between HubSpot and MailChimp, and utilize the data for behavioural email marketing, designing landing pages, campaigns, sign-up forms, etc. With HubSpot MailChimp integration;
- Keep track of visitors and send a contextual or behavioural email that generates leads.
- Synch contact and visitor data
Corporate Relations & PR Management
One of the major challenges of utilizing HubSpot CRM for marketing on social networking platforms e.g. LinkedIn is, manual contact management and contact update, along with clients account’s manual monitoring. To reduce this hassle, LinkedIn Integration with HubSpot can do great. Some significant benefits of integrating LinkedIn with HubSpot are:
- Automatic account details and potential lead information monitoring & collection.
- No need for manual tracking and monitoring client’s account
- Custom report creation in a matter of hours.
Customer Service & Support
Freshdesk Integration
Freshdesk is a complete solution that aims to empower businesses to provide better customer support. It’s one-of-a-kind tools that manage every customer support problem by assigning tickets to customer support agents. Besides, by integrating Freshdesk with HubSpot CRM, you can streamline communication between the sales & marketing department and customer support. The integration further allows to:
- Assign tickets to customer queries, and direct tickets to customer support agents.
- Get comprehensive information on customers including name, corresponding details, social media name, and residential address.
- Synchronize data from Freshdesk to HubSpot CRM.
