When talking about Email Marketing Services, there are hundreds of best options are available from where you can easily pick the right choice for you. Being professional, we narrowed it down to Zoho campaigns vs MailChimp. We have used MailChimp on some of our projects and have had exceptional results, but thought Zoho might be a perfect choice for our current needs. Here’s how we at Techloyce, figured out which email service you should opt for according to certain business needs.
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Zoho Campaigns – Advantages
It looks quite easy to use as well as most of our users liked all integrated apps with Zoho CRM. Through with this software, we can sync our complete contact lists as well as can maintain an up-to-date mailing list. You can furthermore, target leads, customers, and prospects by tailoring information in emails based on requirements. Moreover, email campaigns results will be available right in your account.
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Zoho Campaigns – Disadvantages
This software will get the job done, and you will think the integration with Campaign management and CRM will help in keeping everything run smooth. However, Zoho doesn’t have specialized features in email campaigns MailChimp has.
Key Features of Zoho CRM Campaign
- Workflow automation
- Tracking & reporting
- Social media campaigns
- Application programming interface (API)
- Google Apps & Zoho CRM integration
- Contact segmenting
- Canned & custom templates
- List management
MailChimp – Advantages
This software will provide some fantastic advanced features in the future as compared to Zoho; it has some other features to focus and offer. For example, they had created a feature that would allow the users to place a code snippet on their websites as well as send auto-responders based on the website activity. They are also matching with Twitter accounts based on the email addresses so that one can easily target users based on the social media activity.
MailChimp – Disadvantages
While using Zoho you can import contacts, but it would be still a separate account that will be managed independently.
Key Features of MailChimp
- Intelligent drag-and-drop email designer
- Mobile device optimization
- Advanced abuse detection technology
- Detailed subscriber profiles
- Apple Watch support
- A/B & multivariate testing
- Analytics & report generation
- Third-party application integration
Price
In the matter of comparing price, there is not a huge difference between these both. Both MailChimp and Zoho will allow the users to send 12,000 emails to more than 2,000 subscribers for free every month. The prices are quite similar.
Conclusion
Being Zoho Partners, we are trying the first email campaign and will check the results for sure. So be it your small, medium or large business needs, we are always on board to help you with the right solution that is suitable for you. We have been serving our customers worldwide. So further details contact us now.
Contact – Techloyce!
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