What is artificial intelligence (AI), what comes to your mind?
Well, like all, you would probably think of robots that are looking and walking around us same as we do. You might also feel like your little things would be handled and protected by these robots. That’s how we can have an idea about AI. However, all of us have heard the term AI, but few of us know the actual meaning and use of Artificial Intelligence in Business. Below I am going to define it.
Artificial Intelligence is a concept of some non-human entities possessing performing intelligent tasks and human-level intelligence. Though, the AI version about which we know today is that of computers performing such tasks that require human intervention or intelligence usually.
We might not be aware of it, but AI is playing an integral role in our daily life as well as in our business. Even the product we choose on Amazon works entirely on AI algorithms and recommendation engine. Few of us understand it. According to research, only 34% of us know AI. AI (Artificial Intelligence) is assisting management, employees, and stakeholders towards smarter decisions making with numerous advantages in business needs.
Artificial Intelligence – Industry Opens Up With New Technology
IBM has created a supercomputer that is known as Watson. It is commonly used by various companies and has achieved considerable results such as decreased online bullying with Twitter.
Watson leads Artists to create and develop unique and exceptional data-driven art pieces and also identify best treatments for all cancer patients. Watson accesses unlimited data to understand clients. It can also let you know what customers search for a product the most and predict all buying patterns as well as marketing trends. Moreover, it can also offer complete analytics for all marketing metrics including social media. A supercomputer with data access option from all famous search engines can also provide holistic and quick details efficiently. Hence, it is useful, as it focuses on your client’s needs by decreasing the hours of market research.
The Clunky surveys were the best way to get a feedback once, but it took a huge effort to get enough people’s feedback and to sort out the information. Artificial Intelligence eliminates all the limited ways of getting to know valued customers. We can easily get through to the core of our customer’s problem and can provide them a product they are in search of. With AI’s automation, we can reduce the chances of delays, wasted time and can increase our business productivity.
AI Provides More Chances For Better Business Productivity!
Artificial intelligence (AI) introduces automation, often used in small business aspects to increase workflow. We can also see automation frequently used with Marketers, especially for distributing e-mails. A marketer schedules sequence of emails that once sent need little management by him. It leads him to collect data, feedback, and responses. Without automation, a marketer can waste his time sending out email individually. Depending contacts number on his list of email, this could take several minutes or days to complete. Automation is a brilliant method that assists workers to focus their efforts where the cognitive input makes a difference, rather than thoughtless handling menial tasks endlessly.
On the other side, this type of technology is becoming a set for business include:
- CMS (Content Management System)
- CRM (Customer Relationship Management)
- Social media automation
- Email automation
Processes using automation and AI in business management is to reduce the time to complete a task to grow industry rapidly. It also gives you consistent results that you can rely on. The procedure is quite adjustable when business demands and resources change.
Conclusion
However, it is a fact that you don’t need every single type of automation necessarily though. If you don’t use social media, then the automation tools designed for Twitter and Facebook will become useless resources. To keep track of growing clients and their needs, a CRM may be the thing that you need. So, do not ignore AI or automation with CRM or ERP Like Odoo, because it is an advanced need for all business and the advantages you can get from these are worth taking.
